网易伏羲是国内专业游戏AI研究机构，实验室以“创建人工智能与游戏交叉领域的世界一流实验室”为宗旨，运用人工智能尖端技术为玩家营造新世代的游戏体验，同时借助游戏平台的海量数据和仿真环境，推动人工智能技术的发展。

Mattel, Inc., the global leader in learning and development through play officially joined forces with NetEase, Inc., a leading global internet technology and video game company to form a world-class publishing and development studio, Mattel163. Drawing on NetEase’s leading expertise in digital content and gaming, the studio aims to bring to market a wide variety of digital experiences based on Mattel’s iconic global brands.