NetEase Fuxi Lab is considered as the first professional game AI research division in China. Fuxi is founded on the principle of bridging artificial intelligence and electronic games through transdisciplinary research. We use cutting-edge technologies to reshape the audiovisual experience of our gamers. In the meantime, the mass data and virtual environment provided by our game platform also enable us to boost the development of AI frontier research.

Mattel, Inc., the global leader in learning and development through play officially joined forces with NetEase, Inc., a leading global internet technology and video game company to form a world-class publishing and development studio, Mattel163. Drawing on NetEase’s leading expertise in digital content and gaming, the studio aims to bring to market a wide variety of digital experiences based on Mattel’s iconic global brands.