Working with team of Justice, our team completed a real-time ray tracing demo based on NVIDIA RTX Technology, which showed the effects of soft shadow, true reflections, caustics, DLSS and etc. in games.
During the keynote speeches of Jensen Huang, the founder of NVIDIA, at GTC China 2018 and CES 2019, he showed the demo we made to the whole world for multiple times. It was the first time that domestic games stood on such large stage. It was also the first time for domestic games to stand at the forefront of global technology.

Thunder Fire marketing team has rich experience in the industry, making the release and operation of more than 10 PC games great successes.
The games include the Ghost series, Justice, Butterfly Sword and Fever Basketball. Thanks to excellent game design and unique marketing tools, Ghost, Fever Basketball and Butterfly Sword have been listed among top free apps on the App Store. Ghost has entered the top five grossing apps; Fever Basketball has occupied the first place in free sports games, beloved by players; Justice has been under the spotlight repeatedly for “Ding Lei in rage” and “Clever ploys of operations team on Weibo”, and servers were filled up shortly after it was released. Justice has been among top search lists of Baidu Tieba, Weibo and live streaming platforms with soaring popularity, setting numerous records. It also gained millions of likes and followers on WeChat public accounts, Tik Tok and other WeMedia platforms.

Thanks to the high quality of games and ingenious marketing techniques, Thunder Fire marketing team has received considerable attention and appreciation in the industry and beyond.
With encouragement from the industry, Justice was awarded the Best Cross-Industry Content Idea of the year; Ghost won the Best Marketing Efficiency Award at ShunWang Game Conference, Top Ten Official CG and Promo Video Award of the Eighth Chinese Online Games' Top 10 Videos, and uuu9’s Players' Choice Awards for Imagination and Best Marketing; Thunder Fire’s marketing case Ghost and Love O2O Crossover won IAI Golden Award and Golden Flag Award for the Most Influential Entertainment Marketing.
These are persuasive and professional awards recognizing Thunder Fire marketing team’s ability.

Our team has created textbook-level TV-Game cooperation case of Ghost x Love O2O by hiring young talents who have brought new blood into our team and making surprising moves in product promotion. With the exposure of TV series, spreading of social media as well as the integrated marketing of video advertising and TV commercials, the upsurge of “everyone playing Ghost” has been set off. With the high rankings among mobile games and heated discussions on social platform, we have set a precedent for the industry and further won many marketing awards.
Our team continues to make surprising moves. For the first time, Fever Basketball has cooperated with TV show and becomes the only partner with Dunk of China (Season 1), a popular show on Youku (a famous online video platform in China). Zhang Ning and Zhou Rui, champions of this TV show have then endorsed Fever Basketball. In addition, Fever Basketball has cooperated with Kuroko’s Basketball, a well-known Japanese sports manga series which was then celebrating its 10th anniversary. Kuroko Tetsuya and Kagami Taiga, main characters of Kuroko’s Basketball, became avatars in Fever Basketball.
The marketing of Justice, however, goes a different way. In 2017, 520 Netease Game Lovers Conference came under fire for its flaky planning with Ding Lei, CEO of Netease, scolding the project group of the Conference, which successfully boarded Weibo hot search list and triggered people’s curiosity. Right before the eve of 520 Netease Game Lovers Conference in 2018, Justice marketing team repeated its ploy. This time, the time of playtest was given away in advance by Ding Lai, which attracted a crowd of onlookers.
Thunder Fire marketing team’s surprising and unique marketing method has offered the public more opportunities to get to know and love the high-quality games produced by NetEase. The marketing team not only performs well in the domestic market, but also explores overseas markets, dedicated to bringing Thunder Fire games to the whole world.

we conduct user experience analysis throughout the life cycle of games, from the demo period till after release. The team utilizes qualitative and quantitative methods to identify target user groups, to analyze and to define the user persona, usage scenario and their specific needs. We perform detailed assessments of our products, in a bid to improve user experience and accelerate iteration of products.

we tailor the big data service for our products, enhance the mechanism and carry out solutions on game data, as well as build up the cutting-edge data analysis platform of production grade in the industry. We also track the products’ operation status and develop data analysis and visualization tools, so as to provide statistical support to improve our games and to avert risks during operation.

we are always ready to provide UI design support in every aspect and address all sorts of UI design challenges in our projects. We provide feasible interactive prototypes for the products and develop specific tools that improve efficiency. Our aspiration is to establish cutting-edge interactive principles for games.

Founded in 2017, NetEase Blockchain is committed to technology research and application of blockchain on web3.With more than 200 core technology patents, NetEase Blockchain has undertaken the construction of numerous national projects.

The team has developed its own top-notch blockchain engine, the "Tianxuan" engine, and alliance governance solutions. The team has independently developed the state-of-the-art blockchain engine "Tianxuan'' and the operation plan of the alliance chain. This engine, cumulatively processing over 10 billion pieces of blockchain data, can support up to 300,000 transactions per second in a single chain in a decentralized scenario. More than a billion pieces of blockchain data can be processed by it in a single day.

At present, NetEase Blockchain has successfully built a series of products like NetEase Planet NFR platform, blockchain copyright protection platform and Decentralized Identity Servic. It has launched a number of popular blockchain approaches and products for more than 50 million users, including individuals, government and enterprise customers. Businesses' transition to Web 3.0 in various ways is also supported.

In the future, NetEase Blockchain will be committed to serving more industrial transformation, contributing to the high-quality development of the digital economy, and creating more high-quality application cases.We aims to gradually integrate blockchain technology into public life, reshape the trust system of the digital economy, and create a brand new world for Web3.0.

Netease Blockchain invites you create a new world of Web3.0 together!

The newly-established Montréal Studio is ThunderFire’sfirst studio in Canada under its global strategy. The Studio’s participation indeveloping Naraka: Bladepoint has helped the game to successfully attractplayers upon its Summer Global Release and the game has sold more than 6million copies worldwide as of November 11, 2021. Under the company’s philosophyof Ingenuity and Innovation, The Montreal Studio will continue to work withits many global partners to create 3A games that are shared and loved by players.

We have an excellent development team, a comfortableworking environment and a system dedicated to cultivating talents and helpingthem grow. We welcome everyone passionate about game development to join us.